The History of Ray-Ban
Ray-Ban's history is closely linked to the development of sunglasses that combine both functional and fashionable aspects. The brand was founded in 1937 by Bausch & Lomb, an American company originally known for its oculist products. Ray-Ban's first major breakthrough came when the brand developed sunglasses for pilots that were designed to ensure clear vision while flying.
The Birth of the Aviator
The Ray-Ban Aviator model was designed in 1936 by designer John A. Macready and quickly became popular with military pilots. The lenses were equipped with special UV protection and the characteristic teardrop shape was developed to reduce glare and protect the eyes. This innovation not only provided practical benefits, but quickly gave the glasses an iconic status.
classics and Hollywood influence
In the decades that followed, Ray-Ban sunglasses also gained massive popularity through the film industry. In the 1950s, actors such as James Dean and Audrey Hepburn wore the glasses, which cemented the brand's image as a symbol of style and coolness. The Wayfarer model in particular, which first came onto the market in 1952, became one of the most famous models.
The Wayfarer glasses quickly became a favorite among many people due to their distinctive shape and robust frame. In 1980, they experienced a renaissance thanks to the film “The Blues Brothers” and became a must-have accessory.
Innovation and Modernization
Ray-Ban has not stood still over the years but has continuously developed new technologies and designs. In the 1990s and 2000s they expanded their collection with different models and colors to meet the changing trends and needs of consumers.
A significant step in recent history was the introduction of Ray-Ban's "Customize" program, which allows customers to customize their eyewear to their individual preferences, including choosing color variations and lens types.
Ray-Ban today
Today, Ray-Ban is one of the most recognized and valued accessories brands in the world, synonymous with quality, style and innovation. Its products are known not only for their functionality, but also for their iconic design that has inspired generations of people. Ray-Ban continues to embrace technological advancements, such as the launch of Smart Glasses, which take the brand into the digital future.
The history of Ray-Ban shows how a vision that began in the 1930s has stood the test of time over the decades and is now considered a timeless symbol of style and quality.